Boundless Reverie: Chinese Savoir-Faire and Contemporary Artis set to mesmerize audiences at K11 MUSEA in Hong Kong from March 26 to May 19, 2024. LG joins forces with the K11 Craft & Guild Foundation and the K11 Art Foundation as the exclusive digital screen partner for this captivating exhibition, showcasing the seamless fusion of technology and art.
As a leader in OLED screens, LG's participation in Boundless Reverie reaffirms its commitment to innovation and its relationship with the art industry. LG's state-of-the-art OLED TVs and transparent OLED screens serve as the perfect canvas to highlight the captivating fusion of LG's technology with Chinese creativity, providing an unparalleled visual experience that transcends mere expression.
Boundless Reverie celebrates the confluence of cultures across time as a fertile ground for artistic inspiration. The exhibition brings together rare Chinese antiquities alongside contemporary artworks, creating a dialogue between our shared global heritage and the fluidity of cultural expression.
Throughout the exhibition, viewers embark on a captivating journey through time. The remarkable collection of antiques from the K11 Craft & Guild Foundation showcases centuries of Chinese craftsmanship, featuring intricately crafted jewelry cabinets, tea boxes, hand-painted fans, and bookcases. Immersive audio and visual experiences accompany these treasures, highlighting the contemporary resurgence of traditional crafts.
The exhibition also presents new and recent works by today's most promising contemporary artists, offering glimpses into their creative approaches and their connections to China's rich cultural diversity. These artists navigate their ever-evolving identities in a world characterized by constant change, responding to established Chinese and Western artistic traditions.
LG's OLED technology takes center stage in Boundless Reverie, delivering an unparalleled visual experience. With its OLED TVs, LG has been the world's leading brand in OLED televisions for 11 consecutive years. The latest generation of OLED screens showcases enhanced durability, brightness, and micro-lens array technology, which adds depth and vibrancy to the visuals. The result is a mesmerizing display of colors and wide viewing angles that truly captivate the audience.
LG's presence in Boundless Reverie signifies its dedication to innovation and its role as a preferred partner for digital art presentation. By seamlessly integrating technology with the beauty of Chinese creative power, LG's OLED screens provide an enchanting canvas for the exhibition, offering a remarkable visual experience that evokes emotions and sparks imagination.
Yuri Han, Managing Director of LG Electronics Hong Kong, expressed his excitement about the Boundless Reverie exhibition, stating, "As audiences immerse themselves in the wonder of Boundless Reverie, LG's OLED screens serve as a conduit for artistic expression, celebrating the intricate intertwining of Chinese savoir-faire and contemporary art. Our commitment to pushing the boundaries of screen technology resonates in this collaboration, creating an extraordinary showcase that captivates art and technology enthusiasts alike. We are delighted to be part of this exhibition and hope that everyone finds joy in the captivating experience it offers."